Ella is a BSc Nutritionist and an experienced, innovative, product developer with nutrition and regulatory experience, extensive knowledge of the food industry and network of suppliers & manufacturers.

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With a BSc Nutrition degree from the University of Leeds, Ella has been working just shy of a decade in the food industry, optimising the nutrition credentials of multiple big-name brands. Ella's career began working for Jordans, Dorset, Ryvita as the Nutrition & Regulatory advisor; her knowledge of food labeling legislation allows Ella to advise on legal labeling matters and create bespoke pack copy for individual clients needs.

Following JDR, Ella moved onto Huel - a leader in the innovative Nutritionally Complete Food sector. Here she lead the development of numerous product types, from bars, to cereals, powders to savoury meals.

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She is now an independent consultant to the food industry - due to her passion for nutrition and her own need to adopt a gluten-free diet, she specialises in helping start-ups with their wholesome, natural, nutrition- and sustainability- focused food & drink brands.